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Offer E-cigarettes to smokers, say doctors…

E-cigarettes should be offered to smokers, say doctors…

 

29/04/2016

 

Smokers should be offered and encouraged to use e-cigarettes says leading medical body.

 

It is strange to think that a comparatively short while ago cigarettes were associated in advertisements with healthy living as graphically illustrated in the image.

Recent times have seen these views turned upside down and the emergence of the e-cigarette as a method of combating the addiction to smoking.

E-cigarettes should be offered to smokers, say doctors…

Leading medical body UK's Royal College of Physicians says there is resounding evidence that e-cigarettes are "much safer" than smoking and aid quitting and that smokers should be offered and encouraged to use e-cigarettes to help them quit.

 

In January 2016 The drug safety watchdog, the Medicines and Healthcare Product Regulatory Agency (MHRA), awarded a prescription licence to British American Tobacco for its ‘e-Voke’ device.

Cover Magazine recently published an article by Paul Sandilands Managing Director of Pulse Insurance on how e-cigarettes becoming available on the NHS has led to increased calls for life insurers to relax their approach to underwriting and pricing smokers.

According to Michelle Roberts Health editor, BBC News online ‘UK doctors can only prescribe e-cigarettes if they have been licensed as a "quit smoking aid" - something that requires strict regulation.’

Regulation

 

Governments remain uncertain about how to respond. Brazil has simply banned them outright and Australia has banned all sales (although a loophole does exist in their legislation, allowing citizens to import from abroad).

 

 

In the US, e-cigs are receiving exactly the same treatment as tobacco products with strict advertising rules and heavy taxation, while some cities have restricted their use in public places. The EU is also proposing controls on ingredients and strength along with the imposition of marketing restrictions.

 

Insurers Opinion

 

Opinion remains divided as to how to treat e-smokers from a life insurance point of view, and as to whether they can be considered to be a major step down the road to smoking cessation.

 While some reductions in rates might be available, most insurers are taking the view that e-cigarettes simply have not been around for long enough or subject to an adequate amount of testing to be adopting any radically different pricing approach to users.